The curious case of 「開嘜」

I was at my bus stop this morning when I saw this sign on a shop that pricked my curiosity:

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The first bit is the classic shaven ice dish that’s very popular in Taiwan 「剉冰」(Mandarin cuo4bing1), almost always referred to by its Taiwanese pronunciation: chhoah冰

(Side note, you should definitely try this place if you want some pretty stylized shaven ice – 路地 氷の怪物 (Street Ice Monsters) – there are two in Taichung and one in Taipei)

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)

Anyway, it was the second two characters that intrigued me more: 「開嘜」.

Looking online I found several examples of its usage, but they all seemed to point to a different meaning, referring to starting filming or broadcasting. One of my friends suggested that 「嘜」 is short for 「麥克風」, a borrowing from the English microphone, with an additional mouth radical to emphasize the difference from the original meaning of 「麥」, “wheat”. So in this sense it would be something similar to where the director shouts “rolling” on a film shoot, referring to when the sound starts getting recorded.

This meaning is suggested by the Executive Yuan’s Youtube channel, titled 「行政院開麥啦」 (notice the 口 in front of 麥 isn’t included), translating roughly to “The Executive Yuan start broadcasting”.

Likewise with this article on the broadcasting of judicial proceedings: 「司法,開嘜啦!」.

This doesn’t really help us with the sign at the bus stop, however, and it’s most likely that the character 「嘜」 `(mai4 ㄇㄞˋ) is just standing in for its homonym 「賣」(mai4 ㄇㄞˋ), although I’m not exactly sure why. It could just be to attract attention or for comedic effect. If anyone has a better suggestion, feel free to put it out there in the comments section.

 

Ay Chung Flour-Rice Noodles and their Passive Aggressive Neighbours

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Photo credit: Chi-Hung Lin

Although not to everyone’s taste, this noodle shop is one of the most well-known in Taipei and you’ll have to line up in a quick-moving queue to get your order in. As i was waiting for my friend to get his order, I noticed these signs on the pillar that separates the store from its neighbour:

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As well as the English-language sign on the left which states rather directly: “Don’t eat noodle here”, there’s a Chinese-language sign on the right. For those lacking super vision, here’s the enlarged version:

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This sign reads as follows:

愛吃麵線的同胞們,垃圾不要落地,不要造成困擾,謝謝!

Compatriots who are fans of flour noodles, don’t let your rubbish fall on the ground. Don’t cause people problems, thanks!

Although the word 「同胞」 technically means simply “compatriots”, it is frequently used by people on both side of the Taiwan Strait to refer to the other side, more frequent when Chinese people refer to Taiwanese people.

For example, the permit (as their passports aren’t officially recognized) that Taiwanese people have to get to enter Mainland China are called 「台胞證」(Taiwan Compatriot Permit) a more casual way of referring to the 「台灣居民來往大陸通行證」 (Permit to allow residents of Taiwan freedom of passage to and from Mainland China).

In my mind this suggested that the sign was probably aimed primarily at Mainland Chinese tourists, many of whom visit the noodle shop while in Taipei.