I recently posted about a trademark lawsuit in Taiwan, involving Uni-President Enterprises Corporation’s tea brand 「茶裏王」 and 「阿里王 Ali One」. I pointed out in the post the difference in the second characters of each brand name. However, I recently checked the trademark database in Taiwan and found that Uni-President has registered both 「茶裏王」 and 「茶里王」 as can be seen below:
You’ll notice, amusingly enough, that the character 「裏」 doesn’t even show up on the Taiwan Intellectual Property Office trademark search website – and is displayed as just a blank box. The missing character is pictured in the image, however.
This makes the judgement I previously mentioned a little more understandable, given that two out of the three characters are the same (even if they have different meanings). You’ll also notice that the product ranges to which the second trademark is applied is broader than the first.
Here’s the registration for 「阿里王」:
Interestingly, the English translation for 「茶裏王」, “King of Teas”, doesn’t seem to be a registered trademark. So many companies and brands adopting similar English names is allowed, like the one at the head of this article (King Tea).